Internal tool · AI + CRM
Leads Oracron
An internal sales CRM for Oracron Digital. It sources local businesses from Yelp and Google Places, audits their websites for problems a web agency can fix, scores each opportunity, then sends Claude-personalised outreach through Resend and files replies back onto the lead.
- Role
- Sole developer
- Client
- Oracron Digital
- Timeline
- Jun – Jul 2026
- Year
- 2026
Automated lead pipeline from directory to scored lead
Claude-written outreach, previewed before sending
Replies and delivery events captured by webhook
Overview
Finding businesses whose websites are broken, missing, or outdated is the start of most agency sales, and doing it by hand is slow. Leads Oracron automates the research and the first email, so the sales team spends its time on conversations instead of spreadsheets.
What I built
A Next.js and Supabase application with authentication and row-level security for four roles. A scraper pipeline collects businesses, finds their sites and contact emails, and runs an automated website audit that becomes a lead score. For outreach, Claude writes a personalised email from the specific problems found, the team reviews it, and Resend sends it with compliant one-click unsubscribe. Delivery and reply webhooks keep each lead's timeline current.
Outcome
Oracron's sales team works from a scored, deduplicated pipeline with outreach and replies in one place.
Key features
Pipeline: business discovery → website discovery → health audit → email discovery → scoring
Website audit flags no site, broken sites, missing HTTPS, poor mobile support, stale copyright, and parked domains
Claude drafts an outreach email per lead from its audit findings, with a preview before send
Bulk sending via Resend with RFC 8058 one-click unsubscribe and delivery webhooks
Inbound email webhook attaches replies to the right lead
Four roles (super admin, admin, sales, viewer) enforced with Postgres row-level security, plus pipeline stages and an activity timeline
Built with
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